The internet is such a special creation. Its borderless nature, accessible to anyone in any part of the globe at the push of a button, provides information to anyone as and when they need it. Similarly, the same flat structure of the internet also provides opportunities to any individual to have their own space and exposure to the world via a tool of mass media. It presents the average Asian will an opportunity to stamp his mark online.

Asia has seen a number of businesses make a presence for themselves starting from just having a website in the virtual world. As more and more of Asia obtains broadband, 3G and even WiMax access, the online market increases and more and more people recognise the internet’s potential as a cheap and wide reaching entry point for business.